An online store that actually sells — not just looks good
Scalable Online Store Systems
Professional online stores built on Shopify, WooCommerce or custom solutions — for sustainable revenue growth.
Anonymized reference caseB2C specialty retailer (sporting goods) · Frankfurt, 28 employees+
Starting point
Slow WooCommerce store (5s load time), 4% conversion rate, manual inventory maintenance between store and inventory management system, 80 hours/month of data maintenance.
Solution & result
Migration to Shopify Plus with a headless frontend, real-time ERP integration (Navision), conversion optimization and performance tuning.
Load time down to 1.2s, conversion rate from 4% to 6.8%, revenue +38%, data maintenance reduced from 80 to 4 hours/month.
A slow, poorly integrated store costs you revenue every day
- 53% of users leave a website if it takes longer than 3 seconds to load — at 5s it is 90%. Every second costs real money
- Manual synchronization between store and inventory management: outdated prices, overselling, frustrated customers and a massive time investment
- Standard themes look like a thousand other stores — trust and conversion come from purposeful design, not templates
A fast, integrated store that converts
- Performance-first development: load times under 2 seconds, optimized for Core Web Vitals — Google ranks you higher, users buy more
- Real-time ERP integration: inventory, prices and orders sync automatically — zero manual maintenance, zero overselling
- Conversion optimization based on real user data: A/B tests, heatmaps, checkout optimization — more revenue from the same traffic
Scope of services
What E-Commerce does for you
Store Development
Custom store development on Shopify, WooCommerce or tailor-made platforms.
Mobile Commerce
Shopping experiences optimized for mobile devices using Progressive Web App technology.
ERP Integration
Seamless integration with SAP, DATEV, Navision and other inventory management systems.
Analytics & Tracking
GA4, Google Ads and Meta Pixel integration for data-driven decisions.
Performance
Fast load times under 2 seconds for maximum conversion rates.
Security & Compliance
PCI DSS-compliant payments, SSL, GDPR-compliant tracking and secure customer data.
Approach
How we work
Store Concept
Analysis of your business model and target audiences, and selection of the optimal store system.
Design & UX
Conversion-optimized store design with a focus on usability and brand presence.
Development & Integration
Store development, payment integration, ERP connection and product data import.
Launch & Growth
Supported go-live, SEO optimization and ongoing conversion optimization.
After the relaunch, our conversion rate rose from 4% to 6.8% and revenue by 38% — simply because the store is faster and checkout works smoothly. The ERP integration has saved us 76 hours of data maintenance per month.
Platform Selection
Which shop system is right for you?
There is no one-size-fits-all answer — the right choice depends on budget, business model and integration requirements.
Shopify / Plus
- Fastest launch (6–8 wks)
- No server management
- International scaling
- Huge app ecosystem
Monthly license fee, limited customizability
Ideal for: B2C, international expansion, quick start
Shopware 6
- Best SAP integration
- Native B2B features
- German law & GDPR
- Full control
Higher development effort, self-hosted
Ideal for: B2B, SAP integration, enterprise
WooCommerce
- Lowest entry cost
- WordPress integration
- Full control
- Large community
Performance-intensive, security depends on plugin maintenance
Ideal for: Small budget, WordPress environment, getting started
Avg. conversion increase
+34%
after shop relaunch
Conversion Optimization
More revenue from
the same traffic
Buying traffic is expensive. Improving conversion costs nothing extra. We optimize every lever that turns visitors into buyers.
Load time < 2s
Every second of load time saved = +7% conversion. We optimize Core Web Vitals on every device.
Checkout optimization
Fewer fields, guest checkout, saved payment details — every step removed increases the completion rate.
A/B testing
Product pages, CTAs, price presentation — we test systematically and decide based on real data.
Trust signals
Reviews, Trusted Shops badge, return guarantee — placed visibly where purchase decisions are made.
Shop + ERP in real time — no manual data maintenance
We integrate your shop with SAP, DATEV, Navision, Sage and other ERP systems. Inventory, prices and orders sync automatically — no export/import, no overselling, no outdated prices in the shop.
Frequently asked questions
Everything you need to know about E-Commerce at a glance.
01Shopify, Shopware or WooCommerce — what do you recommend?+
Shopify: the best choice for a fast start, international expansion and SaaS operation without server management. Shopware 6: ideal for B2B, SAP integration and enterprise requirements. WooCommerce: for smaller budgets and full control on your own server. In a free initial consultation, we recommend the best solution for your specific situation.
02What does a professional online store cost?+
Standard B2C store on Shopify: from €12,000. B2B store with ERP integration (Shopware 6): from €25,000. Enterprise solutions with custom functionality: €50,000–€150,000. Binding fixed-price quote within 5 business days after a free workshop.
03How long does store development take?+
Standard B2C store (Shopify): 6–8 weeks. Shopware B2B with ERP integration: 10–16 weeks. Custom enterprise solutions: 16–24 weeks. You receive a working demo every 2 weeks — no waiting for the big finale.
04Which ERP systems can be connected?+
SAP S/4HANA, SAP Business One, Microsoft Dynamics (Navision/Business Central), DATEV, Sage and more. We develop native connectors — no middleware, no additional license costs. ERP integration is a core competency of our store projects.
05What is conversion optimization and how do you measure success?+
Conversion optimization improves the rate of visitors who actually buy. We measure with GA4, Hotjar heatmaps and A/B tests: checkout steps, product page layouts, CTA placement and trust signals. Success is measurable — we report conversion rate, average order value and revenue.
06What does it cost to run the store?+
Shopify: €25–€299/month platform fee + transaction fees. Shopware on your own server: hosting from €80/month, Shopware license from €0 (Community) to €600/month (Enterprise). Maintenance contract from €300/month incl. security updates, monitoring and support.
Free assessment workshop — no obligation
In 60 minutes, we analyze your current situation and show you exactly which solution makes sense for your business — with a binding quote within 5 business days.